Volume 3, Edition 1, Summer 2007 ARCHIVE: Winter 2007
   
Inside This Issue:
P1

What Makes
Heritage Different?

P2 Fitness for
Parkinson’s Patients
P3 Student Overcomes
Obstacles
P3 GED Program
P4 Your Business:
Interviewing Tips
P5 Why I Chose Heritage
P5 Princess in Waiting
P5 Ask Shannon
P6 Cosmetology Contest
P6 Community Outreach

P6

Grads Hire Each Other

 



We Believe Every Student Can Succeed
The number one question we get from new students is “What makes Heritage different from all the other colleges out there?”

We love that question. We love it because it gets to the core of who we are. Heritage really is different.

“We believe every student can succeed,” said Heritage Education President, Dick Shepard. “The philosophy of most colleges is that for every winner there must be a loser. It’s a bell curve. We think that is absurd.”

“We believe that when our students fail, we have failed. Period. Our job is to help them succeed. We do not accept the notion that some must fail.”

It turns out that Dick is right. The bell curve philosophy employed by most colleges tends to become a self-fulfilling prophecy. If teachers and staff expect a certain percentage of students to fail, then a certain percentage will fail.

The Federal Government reports that only 57% of college students in the U.S. end up graduating.

The Heritage philosophy differs from most colleges in four important ways:

Community Our students form networks with their peers. They support and help each other during their educational experience, and they maintain these networks throughout their careers.

Career Focus At Heritage, we know that our students are here to build a career. That’s the number one priority. Our curriculum is designed to focus with laser intensity on preparing our students for all aspects of their chosen career path.

Hands-On Learning Heritage classes are not boring. Our instructors don’t drone on and on, putting the class to sleep. The students are involved every day, learning their new career.

Two-Way Commitment Heritage only accepts students who are firmly committed to success. In return, Heritage is committed to the success of every single student. We do not accept the idea that any of our students will fail.

“Our students make a commitment when they start classes at Heritage,” said Heritage Education Executive Vice President, Shannon Beeler. “They commit to change their lives, and they commit to never give up. In return, we commit ourselves to their success. We make our students this promise: ‘As long as you don’t quit, we will never give up on you.”


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PERSONAL TRAINER HELPS PARKINSON'S PATIENT
Ft Myers – Personal Trainer students at Heritage Institute in Ft Myers launched an innovative new program in early 2007 to help Parkinson’s patients.

“The healing power of fitness training is amazing,” said Heritage Personal Trainer Instructor, Carol Stockdale. “Seriously, I’m humbled by what I’m witnessing here.”

The revolutionary Heritage experiment was born when a Heritage Therapeutic Massage instructor, Ron Stephens, who has Parkinson’s himself, approached Stockdale with an idea about serving the Parkinson’s community.

Parkinson’s disease is a degenerative disorder of the central nervous system that often impairs the sufferer’s motor skills and speech. The disease belongs to a group of conditions called movement disorders. It is characterized by muscle rigidity, tremor, a slowing of physical movement and, in extreme cases, a complete loss of physical movement. There is no cure, but fitness training can provide some relief from symptoms.

“The value of exercise for Parkinson’s patients cannot be overstated,” said Stephens. “An exercise agenda offers stimulation to the various neurological pathways, increasing the capacity to counteract the progression of symptoms.”

Stephens introduced Stockdale to Jeanne Csuy, an Outreach Coordinator for the National Parkinson’s Foundation. Together, they devised a plan to help local Parkinson’s patients. Every Wednesday, a group of eight Parkinson’s sufferers visits the Heritage Institute Personal Training Lab, and the results so far have been very encouraging.

“We start them off with a complete fitness assessment,” said Stockdale. “From there, we establish goals and the strategies to meet those goals. Sometimes the goals are very rudimentary. One patient simply wanted to be able to stand up straight. The disease constricts and atrophies muscles that most of us take for granted, and this poor man had become permanently hunched over. Our students designed an exercise regimen that gently worked his chest muscles. For week after week, he worked the program. He has been delighted with his progress, and I can’t begin to describe the sense of accomplishment our students feel.”

These special needs clients pose many additional challenges for the students. There’s a high risk of falling. Many of the clients use walkers, and creative approaches can be required in the design of effective exercises. It is, of course, also critical to work with the patient’s physician to ensure safety.

“My husband, Gerald, has had therapy at Heritage for the last three weeks, said Madelaine Deragon. “I have noticed many good changes in his lifestyle. He has been able to put his shoes and socks on by himself. His walking is very much improved with less shuffling of his feet. It takes him less time to get dressed now, and he can get out of his chair by himself. He’s more physically and mentally confident.”

Diana Ross, caregiver of Mr. Jack Johnstone said “Jack looks forward to his weekly therapy to enhance his walking ability with his walker. He has very little mobility. Working with his trainer gives him the courage to tackle every day tasks. Each day, he practices the exercises that the trainers give him. Jack is very fortunate to have the trainers at Heritage, and he wants to strive to be the best he can be.”

The students have found the experience inspiring. Three students – Kendrick Moore, Tiffany Bailey, and Cecilia Colon - have even taken seminars on “Parkinson’s and the Art of Moving” so that they can be more effective in helping these patients.

“I have a new-found respect for my chosen profession,” said Heritage Institute Personal Trainer student, Tiffany Bailey. “These people aren’t coming for body-building or to lose weight. We’re helping them to regain fundamental aspects of their quality of life. I’m going to love my new career!”

x-ray tech school
 

medical assistant school

Heritage College & Heritage Institute offer programs that can be completed quickly (usually less than 14 months).

Our programs have been carefully chosen to lead to careers that are in high demand in the marketplace.

Heritage Career Paths include:

• Massage Therapist

• Medical Assistant

• X-Ray Medical Technician(SM)

• Esthetician

• Surgical Technologist

• Personal Trainer

• Pharmacy Technician

• Cosmetologist

For more info about these careers, visit us at

www.heritage-education.com
or call
(888) 334-7339

*Please note that not all programs are offered at all Heritage campuses.

 



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YOUR BUSINESS: Interviewing Tips
You’ve got your degree. You’ve worked hard, you have a marketable skill, and now you’re ready to land that first job. During the course of your studies, your Heritage instructor spent lots of time talking about the business aspects of your career. You feel completely prepared.

Now you’ve landed your first interview. Here’s a handy list of interviewing tips that you may want to review before you meet your prospective employer.

Relax. Many of us feel nervous about a job interview. Interviews can feel like being onstage. If you are concerned about stage-fright, the best way to approach an interview is to keep in mind that it’s just business. It’s like any other business meeting. You are going to have hundreds of business meetings in your life. Like most business meetings, this is about accomplishing a business task. It’s work, pure and simple.

No, you can’t wear shorts. Even if you are interviewing for a job that doesn’t require a suit and tie, you need to remember that you need to make your best possible impression. When an employer interviews you, they want to feel that you have made your best possible effort to impress them.

Do your homework. Do you know what this company does? Do you know what your duties would be? Do you know the name of the person who will be interviewing you? What do you like about this company? What do you like about the position? The more you know about the employer, the more likely it is that you will find a job you can love.

Interview Them. Your mission here is not to get a job. The objective is to figure out if you really want the job and if you are compatible with the employer’s needs. Try to view it as a collaborative effort. You are going to work with the interviewer to determine if this is a good fit for both parties.

Be Confident, but not Cocky. You are well-trained. You are ready for this. You are going to be a tremendous asset for your employer. Remember, though, that you are just getting started. The person interviewing you probably knows more than you and has worked hard to get where he or she is. Show respect. Be confident, enthusiastic, and cheerful without crossing the line into pushy, brash, and arrogant.

They Don’t Need a Lie Detector. If you lie about anything, you will probably be caught. Employers these days have become quite savvy about background checks, and most interviewers are very good at spotting any inconsistencies in your story. It’s just not worth it. Don’t lie.

You Didn’t Need to Be That Honest. You don’t need to share every little detail about your life. The interviewer is not your priest, and you are not in a confessional. You may become friends with the interviewer after you start work, but for now try to stick to business.

Stay Positive. Hated your last job? Let it go. You should make every minute of your interview a positive experience. Introducing negativity of any kind will diminish your chances of being hired. Complaining about your last company, boss, coworkers, compensation, or termination should be avoided at all costs.

Love Your Work. You didn’t choose your profession by accident. You made a conscious choice to acquire expertise in a career field that can make you happy. Let that show. Look the interviewer straight in the eye and let them see how excited you are about this opportunity. Interviewers are looking for people who are enthusiastic about what they do. If you don’t seem interested in the job, why should they be interested in hiring you?

Have Fun. It’s fun to meet new people. It’s fun to take a new step on your career journey. Remember that if you accept this position, you are going to be working with these people every day. So be light-hearted and remember to enjoy the experience.

After you accept the position, be sure to contact your local Heritage Career Services Department and let them know about your success. They have worked extremely hard to help you find your dream job and they will probably be almost as happy as you are.

massage therapy training


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  IN HER OWN WORDS: A Student Overcomes Amazing Obstacles
Oklahoma City – Education is not easy. Most of us don’t have trust funds or rich parents to support us through college. Most of us have to work our way through school, studying at night and sacrificing uncounted pleasures in pursuit of our dreams. Life isn’t always fair, and some of us have to overcome nearly impossible challenges in order to find success.

This is the story of Tracina Pratcher, a Heritage College X-Ray Medical TechnicianSM graduate, whose story inspires us all. In her own words:

“When I started at Heritage, I was a single mother, living on public assistance, and determined to make a better life for my children. I knew it wasn't going to be easy, but nothing could have prepared me for the challenges I would face.”

“While I was in school, three members of my family passed away, leaving me heartsick and bereft. Then my daughter became seriously ill with a blood infection. I was overwhelmed. I almost quit, but I knew that education was the only way to improve my life. When my car died, I begged rides from people and always found a way to get to class. When I was broke, I economized and scrimped and saved and sacrificed. When my daughter got sick, I studied in her hospital room while she slept. NOTHING was going to stop me. Every time I looked at my daughter's face, I knew I had to give her a better life. I had to fight.”

“When I faced academic challenges, I asked the people at Heritage for help, and they always found ways to help me understand the material and pass my classes. I want to take this opportunity to thank Kelly Beaty, Janet McCausey, and Cheryl Morris who made all the difference in my success. I am deeply grateful for their encouragement and guidance.”

“The education I got at Heritage made me strong in the job market. I got hired at my very first interview, and now I have a wonderful job at a Doctor's office. I bought a new car, and I'm buying my very first house. Let me tell you one thing: If you set your mind on a goal and hold to your faith and you never allow yourself to quit, you can accomplish anything!"

The Heritage family takes tremendous pride in the accomplishments of our students and graduates and we want to thank Tracina for sharing her inspiring story with us.

HERITAGE HELPS STUDENT GET GED
Denver -- What do you do if you need higher education in order to pursue your career dreams, but you struggled in high school? Heritage College in Denver offers a GED Tutoring Program designed to help applicants catch up on their education so they can begin college.

“America is full of bright, hard-working young adults who need a second chance at an education,” said Heritage College Director Jennifer Sprague. “We’re proud of our philosophy of never giving up on people.”

The Heritage GED Tutoring Program is managed by Nancy Boucneau at the Denver Campus. Heritage College applicants are eligible for the program if they did not obtain a high school diploma, and if they are strongly committed to achieving success.

Accepted applicants are assigned to a staff member at Heritage College who helps them formulate a plan to take and pass the GED test. “We help them create a strategy for passing,” said program manager Nancy Boucneau. “We work to identify their weaknesses and build them into strengths.”

“Heritage really helped me,” said Heritage Esthetics Student Rebecca Chavez, who took advantage of help from the program to get her GED before attending Heritage. “Nancy studied with me and gave me tons of practice tests. She kept checking up on me and making sure I stayed motivated. Now I’m pursuing my dreams. I dread going to my restaurant job, but it’s bearable now because I love the part of my day when I get to Heritage where everyone is excited and happy to be there, and we’re all working for a better future.”



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Kansas City - After you graduate from high school, there is a pattern that is supposed to fall into place for anyone serious about making something out of their lives. If everything goes well, you cross the stage to pick up your diploma, work all summer at an insignificant job and then go off to college. Four years later, with degree in hand, you enter the workforce.

I’ve also found that there is a pattern people expect cancer survivors to follow. If you’re lucky enough to beat cancer, there is a recovery process that’s supposed to leave you a changed person forever.

The notions that people have for both of these experiences are flawed. I had definite plans for my education that got temporarily sidetracked when I was diagnosed with brain cancer. But through my treatment, I discovered a path to my career that doesn’t fit most people’s ideas of the typical process … and the funny thing is, I am better for it.

I am sure that I found Heritage College as a result of this unexpected change of course in my life, or maybe it found me. I was 20 when I was diagnosed. By the time the ordeal came to an end, I was classified as legally blind. I left my home in Springfield, Mo., and began a program to learn how to live independently in Denver, Colo. An instructor there found Heritage College, which had a location in Kansas City, Mo.

Heritage focused on one thing: massage, which was a program that would be perfect for my situation. There weren’t unnecessary courses. I liked that it was focused.

Location was not a big factor for me. One career college was closer to where I was living and would have seemed more logical, but it wasn’t accredited. Heritage just seemed better organized and structured. Accreditation was important to me because I wanted to have that on my resumé. The school’s career services department was superior. In fact, it was one of the best things about going there.

Heritage offers free continuing education classes to all alumni. Since you have to have continued education to keep your license and insurance, why not take it there for free? Those types of classes can be expensive.

When I graduated, I received the school’s Academic Excellence Award. My grade point average was 4.0 and the lowest grade I had received was a 98 percent. I had to work hard, and that’s what made me most proud about my experience at Heritage.

*Reprinted with permission from Career College Central Magazine.


Oklahoma City -- Kimberly Merritt, a Therapeutic Massage instructor at Heritage College in Oklahoma City, won a “Dream Job for a Day” at Disneyland as a “Princess in Waiting.”

The contest was sponsored by Disney and Career Builder. Kimberly was selected from among thousands of “Princesses” who entered the contest from all over America. The Dream “Job” wannabes submitted online video resumes showcasing their most original and creative attributes, including their reasons for wanting to work at a Disney Park, qualifications and skills for their desired position and why this is their Disney Parks Dream “Job.”

As a contest winner, Kimberly spent a day working as a princess at the Fantasyland Theater in Disneyland. She interacted with guests before the “Royal Coronation Ceremony” and helped demonstrate how to properly wave and curtsey, as well as teaching the guests the Royal Dance.

Kimberly’s audition video on YouTube has been viewed over 24,000 times!

Dear Shannon
I am a single mother who needs a way to improve her life.
I have two beautiful children and I know that I am responsible to give them a better opportunity in life. I would love to attend Heritage to become an X-Ray Medical Technician. I toured the school and I’m completely convinced that Heritage can train me for a career I will love. Here’s my problem: I’m working two crappy jobs in order to get by. Plus, I’m a mommy and that takes a lot of time. Tell me, how can I possibly find time to attend Heritage?
-- Lucy in Oklahoma City

Dear Lucy
I won’t lie to you.
It’s going to be hard. If you decide to make the commitment, you need to be more determined than you’ve ever been for anything. You’re going to have to make up your mind that NOTHING will stop you. You’re going to need to burn this phrase into your head: “I’m doing this for my children. I will never quit.” If you can do that, then we can help you. We’re really good at that. We’ll be there for you every step of the way. When you visited the school, did you notice that every person on the staff took a moment out from their work in order to meet you? That’s not an accident. The Heritage experience is personal. You can always turn to us when you encounter a challenge and we will find a way to help you overcome. Your situation is not uncommon. Many of our students and graduates are single mothers. You can do this. Lean on us. We will help you.

If you have a question for Shannon, email it to her directly at dearshannon@heritage-education.com.

 



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esthetician school
Students Represent Heritage at Prestigious Hair Show

Manassas – Heritage Institute in Manassas conducted a “Rising Star” contest for hair design in March. Ten winners were selected to compete for two invitations to the prestigious Bronner Brothers Annual Hair Show competition in April.

Contestants created original hair designs on mannequins, and were judged by Heritage staff and instructors as well as members of the Heritage Advisory Board.

Ten winners emerged from the Manassas competition: Kimitra Mcalister, De’Andre Juggins, Rita Briggs, Cash Hemdon, Latrise Hampton, Shonte’ Hamilton, Hawa Alice Kun, Julianna Krein, Vonda Moran, an dMary Strange.

These ten winners competed in two more elimation rounds to select two superstars to represent Heritage at the Bronner Brothers event. The two students selected to compete at the hair show were De’Andre Juggins and Cash Hemdon.

Both students represented the school with professionalism and panache. De’Andre Juggins earned the judges admiration with his daring “Quick Weave Mohawk” hair design, and was rewarded with 3rd prize in the event.

Heritage is extremely proud of its students and offers heartfelt congratulations to all competitors.

Community Outreach
Heritage Students Volunteer at Iraq Homecoming

Falls Church - Community service has always been one of the core values of Heritage. The school is dedicated to fostering a philosophy of service, and our students almost always adopt this aspect of our identity as their own.

In June, six Heritage Institute students from the Falls Church campus volunteered to offer their services to combat veterans who had just returned home from Iraq and Afghanistan. The students - Daniel Risco, Ea Williams, Chanta Middleton, Raja Collings, Shana Chew, Delorise Anderson, and their instructor Jay Hatin -gave free massages to the troops and their families at a Welcome Home Celebration event at the VA Medical Center in Washington, DC.

The event offered a wide variety of services to military personnel an dveterans who recently served in Operation Iraqi Freedom (OIF), Operation Enduring Freedom (OEF), and Global Wawr on Terorism (GWT) theaters of combat. Nearly 500 combat veterans registered and began receiving VA services at the event.

“It touched my heart,” said the Heritage Institute Assistant Director of Education, Sarah Watua, “to see the spirit of service that thrives in our students. They all showed enormous respect and gratitude after seeing the sacrifice these military families make for their country.”

medical assistant schoolSuccessful Heritage Grad Hires Other Heritage Grads

Jacksonville – Heritage students enjoy a luxury that we seldom think about: a strong community and career network. The strength of our family is often expressed in the most important possible way: jobs.

“I’m constantly amazed,” said Heritage Career Services Director James Dukes, “at how many of our graduates are hired by other grads.”

One recent example of this phenomenon is Amy Meyers. Amy graduated from Heritage Institute in Jacksonville in June of 2006 with a degree in Therapeutic Massage. She had interviewed with Massage Envy for a position as assistant clinic administrator, but the company quickly identified Amy as a candidate for a management position and offered her a job as a clinic administrator.

“They were impressed with my previous business experience,” said Meyers. “I had built a successful career in the mortgage industry, but I felt that something was missing. That’s why I went to Heritage. I wanted to work in a role that promotes healing and a healthy lifestyle. Massage Therapy was the perfect solution for me, and this opportunity to also use my business skills evolved into an ideal career path.”

As a manager for Massage Envy, one of Amy’s most important duties is to hire massage therapists who can serve clients’ needs in a way that encourages repeat business and referrals.

“That’s where Heritage helps me as a manager,” Meyers said. “When I interview candidates from other schools, they typically only have training in Swedish and deep tissue massage. Heritage graduates bring a lot more to the table. They are also fully trained in neuro-muscular, neo-natal, reflexology, cranial sacral, and many more massage therapy modalities. That makes them far more valuable to my clients and to my business.”

“Even if I hadn’t attended Heritage,” said Meyers, “I would have a tough time hiring other schools’ grads over Heritage grads. The Heritage grads are just trained so thoroughly.”

Meyers estimates that she has hired at least a dozen Heritage graduates in the last 12 months, and expects that trend to continue.

Submit story ideas to Heritage Education Marketing Director, Jay Casper at jaycasper@gmail.com or 303.522.2791. Jay's SEO Linkedin Profile.



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